A Bright Future Lies Ahead
If you believe what fashion has to say this season, the grass truly is greener on the other side. We're loving the vibrant, verdant shades that are bursting up in store this season. But it's not just green. We're also seeing orange and bright blue, plus a few blooms of lavender.
The fearless and quirky shades seen in fashion this year reflect a collective urge to experience newness and change, according to the Pantone Color Institute’s Fashion Color Trend Report for 2023.
The report says we’re in recovery mode after the past couple of years of health-related setbacks, and we’re turning to colour as a tool for healing. Pantone identified Classic Green as one of the trendiest tones for spring, noting it's “imbued with health-giving qualities.” It makes sense that we’re attracted to it now.
VIBRANT WITH A SIDE OF NEUTRAL
Resonators adore new hues, but with an intelligent twist, strategically using brights as pops of pigment against classic colours. This allows more opportunities to wear last year’s favourite pieces.
And little dabs of colour are a smart choice in our image-based culture. Neutrals simply will not do for situations where you want to stand out. When you’re meeting new people, whether it’s at a job interview, a speed dating event, or a work conference, a shot of vibrant colour can make you memorable.
By mixing colourful pops in with classic colours like navy, black, white, denim and neutrals, you can express your enthusiasm for the future without jumping off any colour cliffs.
For a shot of colour that suits your style, check out new arrivals from Part Two, Cream, and B. Young. Add denim by Kut From The Kloth, undies by Blush, a phone bag by Aunts and Uncles and you're photo ready.
Click the images below to go to each brand page, where you'll find more cheery and colourful outfits.